Referring back to President Obama’s rhetorical appeal to civic virtue during the 2008 election compaign, Barry Schwartz calls for a revival of morality in public life. As social contexts are changing in modern societies, formal job profiles and directives of welfare departments would only present suboptimal procedures for human interactions. Instead, there would be a demand for acting upon moral values, such as responsibility and respect. For instance, a survey conducted in Switzerland proved that the interviewees would be more likely to carry social and ecological burdens if they were not to be rewarded by higher salaries.